I’m taking issue with Marketing magazine last week – 18th Jan. They’ve fallen into the media trap of sensationalist headlines that throw the baby out with the bathwater… ‘Shift’ (p19) gave a timely reminder that we all need to think about consumers in a multi-dimensional way, as any consumer segment is full of contradictions. But it’s certainly not true…
Thanks to the Marketing Society for an interesting evening – a combination of ‘what makes great marketing’ and ‘how to win a marketing society award’. For those of us not entering, we were there to hear any gems from the 4 esteemed speakers – Fiona McAnena of BUPA, Chris Macleod of TfL, Sarah Speake of Google, Ian Armstrong of…
So, it’s in the news today that Apple have published details of their supply chain and all the issues it has found – with underage workers, overworking, financial mismanagement, etc…. It adds up to a hell of a list of new years resolutions for the tech giant to get stuck into. So do we commend Apple on making this…
At last week’s Marketing Society Conference – a day of Global Leadership discussions – we were treated to a very well put together and powerfully delivered talk from Keith Weed, CMO at Unilever. The headlines, reported succintly in today’s Marketing magazine (7 Dec), focus on how they are embedding sustainability in the business, not having separate CSR, and how…
It occured to me in discussions with a client yesterday that social media, that big scary/cool exciting world (depending how far along you are with embracing it for your brand), is currently the brand equivalent of discovering alcohol as a teenager. It makes you feel like you are the coolest dancer at the party. It’s not until much much…
Another great evening with the Marketing Society last night; this time an audience with Sir Terry Leahy, the maestro of Tesco’s phenomenal success, who started out as a Tesco marketer and worked his way up to the top. It’s so easy to take Tesco for granted, but in the 14 years of his reign as CEO, he took it…
We all know the mantra ‘reduce, reuse, recycle’…. What this is meant to mean is firstly reduce your materials and impacts by changing your product/service, then try reusing your finished products (straight reuse or value added upcycling) then when all else fails, recycle into something else. Somedays it seems folks only think about the last one, but sadly we’re…
Easyjet is in the news again this week – this time, for painting it’s aircraft (8, as a trial) with a nanopolymer coating that reduces friction and therefore fuel use. If it works on the whole fleet, it would reduce fuel bills by up to 2% – and given 40% of easyJet’s costs are fuel, this is no small…
This month, my awards for the Good, the Bad, and the Ugly, through a responsible marketing lens, go to the following brands for their current TV campaigns GOOD award goes to HEINZ beans, for their fabulous new fridge pack – a resealable tub of beans that is 1kg (2.5 tins) but lasts up to 5 days once opened. Their…
Thank you to the Marketing Society for another stimulating evening last night in the company of some great marketing folks. The evening was a ‘showcase’ of some of the Marketing Excellence 2010 award winners, and we had presentations from Waitrose (Grand Prix winners for the Essential Waitrose launch), British Gas (Brand Revitalisation award) and Thinkbox (the relatively new marketing…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
