In this week’s New Scientist, there’s a great article summarises all the different research that’s been done into the colour red. Semiotically it stands for a great deal – stop, danger, aggression, blood, etc. It turns out that this subliminally affects all of us, as we are ‘hard wired’ to view red as a dominant colour, and we’re not…
We hear alot about Recycling. But top of the Reduce/Reuse/Recycle mantra is ‘Reduce’ – and this isn’t just about energy use, its about reducing the ratio of materials to uses – for example weight reduction, concentration, or portion control. So get more out, for less going in. And all of these things can have other consumer benefits – smartness,…
So, what do you get if you cross a well known chocolate brand with a thought for sustainability? A 22% reduction in Easter packaging, apparently! Thornton’s usual email newsletter today came with a sweet ending – a declaration that they have reduced their packaging in all their Easter products by 22%, saving 73 tonnes. A look at their website…
Just last week, I heard a very senior and well informed business leader explain to a vistor to London that the Low Emission Zone was about ‘the Mayor’s efforts to reduce carbon emissions’. In a no doubt very annoying way I couldn’t resist stepping in and explaining otherwise. But I think this view is not isolated – from consumer…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
