I was in the foyer of the BBC yesterday and noticed that their stationery had arrived – cases of Evolve 100% recycled paper, exactly the same as I use. I was delighted. And then I thought, if even the BBC can do it (huge organisation, slow to change), then its really not hard. Why do we even use up…
So finally Stella Artois and Currys meet in more than just a late night takeaway melange…. they are both brands that are communicating recycling as part of their advertising: – Stella’s outdoor campaign focussing on the recycled material content of the cans and box packaging, in a stylish ‘Stella’ manner that touches on nostalgia of where the aluminium or…
An interesting conversation today with a consumer insight specialist (thanks Mercedes) raised an issue I’ve wondered about before, but only from the brand side – how does one measure ‘green-ness’.What I learnedwas that in fact this is a highly topical consumer issue, with brands currently dividing into 3 camps in their consumer communication: 1. Go the 100% route –…
We hear alot about Recycling. But top of the Reduce/Reuse/Recycle mantra is ‘Reduce’ – and this isn’t just about energy use, its about reducing the ratio of materials to uses – for example weight reduction, concentration, or portion control. So get more out, for less going in. And all of these things can have other consumer benefits – smartness,…
UKAware was a consumer showcase of products and services for a greener lifestyle, at Olympia Fri 17 and Sat 18 May. What most impressed me was the collection of entrepreneurs within their ranks, their enthusiasm knowledge and belief standing out head and shoulders above the ‘paid for’ staff from larger or more established enterprises. It does show us that…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
