marketing - bluebabel

Easyjet vs Ryanair – the Joker’s still beating Batman

February 14, 2011

| Categories: opinion

Easyjet is in the news again this week – this time, for painting it’s aircraft (8, as a trial) with a nanopolymer coating that reduces friction and therefore fuel use. If it works on the whole fleet, it would reduce fuel bills by up to 2% – and given 40% of easyJet’s costs are fuel, this is no small…

Responsible marketing – the good, the bad and the ugly TV advertising today – Heinz, Islas Canarias and John Lewis

November 17, 2010

| No Comments

| Categories: opinion

This month, my awards for the Good, the Bad, and the Ugly, through a responsible marketing lens, go to the following brands for their current TV campaigns GOOD award goes to HEINZ beans, for their fabulous new fridge pack – a resealable tub of beans that is 1kg (2.5 tins) but lasts up to 5 days once opened. Their…

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