Breakthroughs for the 21st Century?

In July I was priviledged to be invited to a Sustainable Development Commission conference that shared the winning entries from their competition to find breakthrough ideas that could change society to be more sustainable in the 21st century. The event was a big occasion, with Jonathan Dimbleby chairing, Anna Ford and Jonathan Porritt on hand, and even Prince Charles…

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Smart Brand Innovation that Reduces Wastage

We hear alot about Recycling. But top of the Reduce/Reuse/Recycle mantra is ‘Reduce’ – and this isn’t just about energy use, its about reducing the ratio of materials to uses – for example weight reduction, concentration, or portion control. So get more out, for less going in. And all of these things can have other consumer benefits – smartness,…

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Eco-entrepreneurs eager at UKAware

UKAware was a consumer showcase of products and services for a greener lifestyle, at Olympia Fri 17 and Sat 18 May. What most impressed me was the collection of entrepreneurs within their ranks, their enthusiasm knowledge and belief standing out head and shoulders above the ‘paid for’ staff from larger or more established enterprises. It does show us that…

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Feel Better about Chocolate – Well Done Thorntons!

So, what do you get if you cross a well known chocolate brand with a thought for sustainability? A 22% reduction in Easter packaging, apparently! Thornton’s usual email newsletter today came with a sweet ending – a declaration that they have reduced their packaging in all their Easter products by 22%, saving 73 tonnes. A look at their website…

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Lily Allen’s ‘The Fear’ – a sustainability anthem?!

Anyone’s who’s heard Lily’s no1 smash hit ‘The Fear’ will have noticed the lyrics, as pointed as her usual fare, but this time aiming at mindless consumerism and the transient superficial nature of fame and celebrity. The contrast of the ‘happy-spending’ major-key verses and the ‘confused fear’ minor-key chorus exactly epitomises the current consumerism debate…. This is the way…

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Welcome to the GreenBabel Blog

Welcome to the GreenBabel Blog There’s plenty going on in the world of low carbon and environmental issues, and also in the world of marketing. This blog is to keep track of interesting developments and provide an opportunity for visitors to join in the debate, share ideas and find useful nuggets…. so feel free to join in!

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