ustainability - bluebabel

Responsible marketing – the good, the bad and the ugly TV advertising today – Heinz, Islas Canarias and John Lewis

November 17, 2010

| Categories: opinion

This month, my awards for the Good, the Bad, and the Ugly, through a responsible marketing lens, go to the following brands for their current TV campaigns GOOD award goes to HEINZ beans, for their fabulous new fridge pack – a resealable tub of beans that is 1kg (2.5 tins) but lasts up to 5 days once opened. Their…

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